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Vodafone
TOBi: conversations that replace confusing support menus
Designed Vodafone's virtual assistant across chat and voice so self-service felt natural, accessible, and easy to complete.
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Home Office
Designing clarity for complex government services
Led product design for confidential self-service journeys while building a reusable component library from scratch.
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HMRC
Single Trade Window: clarity for UK trade tasks
Turned complex import and export requirements into understandable steps, moving HMRC closer to one entry point for UK trade.
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TSB
Digital conversations that help businesses bank with confidence
Led conversation design for TSB Business Banking, turning complex support journeys into intuitive self-service.
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clear next steps ♡
clear next steps ♡
Social Security Scotland
Benefit letters people can actually understand
Redesigned Scottish Government benefit letters to turn policy-heavy decisions into clear next steps — improving comprehension and reducing user effort.
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